Echo: a sound heard again near its source after being reflected. Cloud: community cloud shares infrastructure between several organizations from a specific community with common interests. Mission: It's about Community, Cooperation and Inspiration Our ultimate goal is to promote the profile of Arizona music talent, culture and events. While the bulk of our content is local-centric, we cover touring bands that play in the Phoenix market as well. Echo cloud launched on December 5th, 2011, and so far we've had tremendous traffic and support from the music community. The site is currently operated by a group of volunteers comprised of local music supporters and musicians. We strive to provide diverse, engaging, quality content. Take a peek at our calendar of events and the growing showcase of music, videos, and articles, features, and interviews. We are making daily improvements to our site. We also organize echo cloud exclusive events such as the South by Southwest (SXSW) showcase 2012, and support for Splash Artisans 2013 unoffical showcase, as well as local live shows.